and its not what you think

Apr 22

The Time I Realised I Needed a ‘Little Black Book’

Have you ever thought of a ‘great business idea’ and then when you got home, completely forgotten what it actually was?
Have you ever seen something on a night out and thought, “Wow…now I’d like to try that with my business”, only to have a few too many sherbert’s and cant remember for the life of you what that ‘Wow’ moment was?

Yeah me too. And then something so old fashioned and so blatantly simple struck me. Write it down! I know…right? Ground breaking.

Successful business entrepreneurs and owners tend to be very good observers. They have a thirst for knowledge and they are always looking for ways to make their business run better. Whenever they deal with another business they are often evaluating the service they are getting and looking for ideas they can use. The hard part can be remembering all of the good things observed.

As a budding entrepreneur and business owner of the next big thing, (see how confident in you I am?), you need to become an observer. Every interaction could possibly contain some valuable idea that you could use to make your business more profitable. However, it is easy to forget your observations in the course of a busy day.

If you keep a notepad handy you’ll find it takes only a second to jot down a couple of notes for later reference. I do this a lot and subsequently, I have notepads all over the place – in my car, on my bedside table, around the house, in my man bag – I always carry one with me. This may be a bit of overkill for some, but I have so many things going around in my mind that if I don’t write things down it is easy for me to forget them.

I find that when I’m driving, especially long distances, I have this amazing influx of good ideas and I need to write them down then and there. Of course, this means I am forever pulling over to write notes, but it doesn’t bother me for a second because, by the time I arrive at my destination, I have a pile of new inspirational ideas that can be used in my business or by my clients to make their businesses more profitable.

I have friends who keep small tape recorders in their pockets for the same reason (at least that’s what they tell me). Some even use voice recording apps on their phones or the use the ‘notes’ part fo the phone. I have to be honest and say that I prefer the little black book version. There’s always something better about writing stuff down as it tends to stick in your brain that bit longer.

To make your business as successful as it can be, be prepared to become an observer of every other business you deal with, from the local news agency to your bank. Look out for good ideas that you can use in your business.

Anyway…get your own black book…mine’s got a stack of secrets in it 😉

Speak soon,
Your Best Kept Business Secret, Making No Secret of Success


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